About Us
WE ARE THE HOME APPLIANCE EXPERTS
85+ Years
Since 1940, family-owned & operated for 3 generations & counting!
100+ Years
More than a century of appliance knowledge amongst our team!
3,000+ Sq Ft
Over ½ a Football Field of Appliances, In-Stock & On Display.
Team of 20+
Our expert team can help with all your appliance needs, including same/next day delivery!
What Sets Us Apart
Step into Southeast Steel Appliance Warehouse, and you’ll know right away — you’re not in just any appliance store. Rows and rows of name-brand appliances greet you, along with a warm welcome from one of our professional sales staff members. But here, you’re not just talking to a salesperson—you’re speaking with a true Home Appliance Expert.
Our team completes extensive, ongoing training on more than 30 trusted brands. This deep knowledge enables us to match you with the right appliance that perfectly suits your lifestyle and needs. After 85 years in business, we’ve built long-standing relationships with the brands you know and trust—relationships that ensure we stay on top of every feature, every update, and every innovation.
Why We Stand Out
Let’s be honest — shopping for appliances isn’t something people do every day. That’s why we make the entire process as easy as possible. Competitive prices? Absolutely. Professional delivery and installation? Of course. Do you need us to haul away your old appliance? We’ve got it covered. We even offer layaway plans and financing to make things more flexible.
And here’s something you don’t see much anymore — when you call us, a real person answers the phone. That personal connection is just one of the ways we stand apart from big‑box stores.
Our buying power through BrandSource — a nationwide network of independent appliance retailers — enables us to compete head-to-head with the big chains. We get the same volume discounts they do, plus exclusive rebates and promotions you won’t find anywhere else.
At Southeast Steel, our tagline says it all: YOU get the Best Deal! From the moment you walk in, to the delivery and installation of your purchase, we’re here to ensure you get the right appliance, at the right price.
Locally owned. Family operated. Serving our community for over 85 years.
Southeast Steel — Where YOU Get the Best Deal!
Our History
Founded in 1940 by Irving Lippton, Southeast Steel began as a small building supplies store where the Lynx Bus Station now stands. In the 1970s, the business moved to its current home on West Amelia Street in Downtown Orlando, where it’s been serving customers ever since. Mr. Lippton, who worked well into his 90s, built the business on the timeless principles of hard work, punctuality, honesty, and exceptional customer care. He believed in keeping his word — if Southeast Steel promised something, it got done.
That philosophy continues today through his son-in-law, President Stu Kimball, and grandson, Vice President Spencer Kimball, carry on that legacy — upholding the same values and personal service that set Southeast Steel apart for more than 80 years.